SaaS Dashboard
I collaborated with a growing SaaS startup to redesign their analytics dashboard. The goal was to improve clarity, scalability, and usability for product managers and business teams who rely on data-driven insights to make daily decisions.
Client
Year
2025
Industry
B2B SaaS
Role
Web designer
Challenge
The existing dashboard was overloaded with data, making it difficult to find key metrics
Inconsistent layouts led to confusion across different modules.
Users lacked customization options, which limited adoption by larger teams.
Visual design was outdated and did not reflect the company’s modern SaaS brand.
Solution
Information Architecture: Restructured the dashboard into Overview, Reports, and Insights for clearer navigation.
Data Visualization: Introduced simplified, interactive charts and tables for quick comprehension.
Customization: Added filter controls, saved views, and personalized dashboards to meet different user needs.
Impact
+30% increase in daily active users.
+25% faster data interpretation and report generation.
Positive feedback from product managers: “The dashboard feels intuitive and saves us hours weekly.”
Improved perception of the SaaS platform as a polished, enterprise-ready solution.
Deliverables
Dashboard wireframes & user flow diagrams
High-fidelity Figma prototypes with data visualization components
Interactive prototype for usability testing
Developer-ready design system for charts, tables, and layout.
